Zillow.com Adds Windermere

Zillow.com and Seattle-based Windermere Real Estate, which has more than 30,000 for-sale listings nationwide, announced a partnership which enables Windermere to automatically feed all of their listings to Zillow.com on a regular basis. Zillow is one of the most-visited U.S. real estate Web sites, with 8.8 million unique users in August, an increase of 64 percent year-over-year. The syndication of Windermere Real Estate’s for-sale listings to Zillow will improve the real estate search experience for Zillow users, 37 percent of whom come to the site each month from the 10 Western states where Windermere operates.

Each listing Windermere feeds to Zillow includes a description of the property with multiple photos and contact information for the listing agent, including links back to the Windermere Web site where Zillow users can find more information and connect with one of Windermere’s 8,000 sales associates.

“Zillow is thrilled to team up with Windermere Real Estate, a well-respected and prestigious brokerage headquartered in our own backyard of Seattle,” said Spencer Rascoff, Zillow’s chief operating officer. “With more than 30,000 for-sale listings in key markets throughout the West, this partnership will be extremely beneficial to our millions of users nationwide.”

Jan Edmondson, Windermere Chief Marketing Officer, adds, “We constantly look for ways to maximize marketing exposure for our associates and listings. The Zillow Listings Feed program offers a tremendous marketing opportunity for our agents and their sellers. By syndicating our listings to Zillow, we are able to expose our clients to Zillow’s audience of more than 8 million visitors each month.”