Why Advertise in Newspapers?

The primary way homes were marketed in the past was in the newspaper classifieds, where hundreds of brief advertisements vied for the reader’s attention, most of them failing to get much notice. But all of this has changed, largely due to the Internet.

The primary way homes were marketed in the past was in the newspaper classifieds, where hundreds of brief advertisements vied for the reader’s attention, most of them failing to get much notice. But all of this has changed, largely due to the Internet.

The number of print classified ads plummeted by 15.7% in 2007, and initial studies suggest they’ll fall by another 7.3% in 2008. If far fewer people are advertising their homes in the newspaper classifieds, why should you?

Bear with me, but the answer is the same as the question: The reason is that far fewer people are advertising in newspapers.

That means your ad will stand out more and therefore more people are likely to notice it. But it is important to consider who is most likely to notice the ad. It is true that younger potential homebuyers rely increasingly on the Internet as they seek out homes to consider. The likely reader of classified ads, therefore, is older and is less aware of how to use modern technology.

Now, if that sounds like part of the profile of a likely buyer for your property, then do, indeed, consider running effective classified ads to get your home sold to an appropriate, grateful buyer. For more information call Beth at 450-5208 and visit her website at www.bethbillington.com.