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The platform vs. the eyeballs

Consider the local real estate agent. She can spend to run ads every week in the local paper, or she can use the same money to start a legitimate media channel, a digital magazine, say, one that cheers on the school and gives the local paper a run for its money. And oh yes, the only houses listed for sale are hers. It might take a lot of work and even some money. But what does she get? A platform forever.

Real Estate Marketing Videos by ANIMOTO

Real Estate Marketing Videos by ANIMOTO

Animoto, the video creation platform that lets anyone quickly and easily create professional-quality videos from their own photos, music and text, today expands its commercial-use offerings by launching Animoto for Real Estate. The new site showcases the numerous ways Animoto helps real estate agents and brokers effortlessly create stunning videos to promote and market properties within minutes. Animoto for Real Estate launches today in San Francisco at the Inman Real Estate Connect conference, where the company was nominated for an Innovator Award.

Bellevue Towers – A “Shot in the Arm” for Bellevue

Bellevue Towers – A “Shot in the Arm” for Bellevue

Last Thursday evening, Bellevue Towers hosted their Grand Opening celebration for current and future buyers – and what a celebration it was! Since the completion of many of the actual homes along with the gracious and impressive common areas, the buzz has been growing steadily louder about what an amazing project Bellevue Towers has become.
Despite [...]

Creative Thinking to Make Deals

In today’s market, clients and real estate agents must be creative.  To bring the parties together and reach mutual acceptance, the parties must think outside the box.
In the strong sellers’ market of 2005-6, financing the transactions was relatively simple:  the buyer got a loan or paid cash.  In that strong sellers’ market with low inventory [...]

Comcastic Real Estate ON DEMAND?

Comcastic Real Estate ON DEMAND?

VIDEO ON DEMAND (VOD)
Does anyone actually use Comcast’s VOD for real estate? Comcast users can enter station 888, click on NW Real Estate, and search by price range. Here’s what Comcast has to say about this service:

CB Bain won't do 10-day real-estate sale around Puget Sound

On Friday, Coldwell Banker will begin a national real-estate sale Oct. 10-19, but local Coldwell Banker Bain brokers and agents in the Puget Sound area have chosen not to participate.

Do You Twitter? Real estate directory for Twitterers – Just Tweet It

Do You Twitter? Real estate directory for Twitterers – Just Tweet It

This morning I ran across a new Tweet from an individual I’m following on Twitter about about a new Twitter Directory. Follow Eastside Bubble updates and other real estate professional on Just Tweet It at: http://justtweetit.com/realtors.

Importance of Photography in a Down Real Estate Market

Selling things is all about finding a way to stand out from the competition. In a down real estate market like we have now, the competition home sellers face are those hundreds of other homes for sale in the same location and price range. The last thing a home seller wants to do is to have to lower their price to stand out from the competition.

Why Advertise in Newspapers?

The primary way homes were marketed in the past was in the newspaper classifieds, where hundreds of brief advertisements vied for the reader’s attention, most of them failing to get much notice. But all of this has changed, largely due to the Internet.

Selling Office Commission – 3% or more?

Selling Office Commission – 3% or more?

The slowdown in today’s market will purge the fringe of real estate agents and force the resilient to improve marketing, processes, and salesmanship. One marketing tool gaining popularity is the adjusting of the selling office commission (SOC).

Outstanding Homes Feature Unique Architecture

There are many contemporary homes created by talented architects and builders that are examples of excellence in design, craftsmanship and functionality. These exquisite residences are constructed with unique architectural and interior design features that add to their beauty and desirability.

Sexy Kitchens?

What exactly does a “sexy kitchen” look like? Perhaps some nice granite curves… phallic inspired faucets… readily accessible pantry, stocked, for the insatiable appetite of a real man?

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